Todd, founder and CEO of Cetnar Consulting Group, has 25+ years of experience leading strategic growth with prominent pharmaceutical and medical device companies and sports teams across the globe.
Todd is a former professional basketball player and 3x Hall-of-Famer who played throughout Europe. As a corporate executive, Todd combined the skill sets learned in both arenas to formulate the framework called the 3 Pillars Of Elite Results.
Todd travels globally to help corporate executives, organizations, coaches and sports teams reach the highest level in their career or sport by mastering an elite mindset, elite leadership skills and building an elite culture.
A Letter From Todd
“A dream written down with a date becomes a goal”
Throughout my life I have come to realize there are many paths toward success, and even more toward failure. Regarding the latter, there will come phases in life when you may feel you are falling short of your potential or stuck in a rut. While at this juncture, you may hit your threshold and simply become ready to take yourself or your team to the next level, an Elite level. How do you get there? Where do you start? What’s your strategy? Who is your coach?
Personally, I segment my life into two parts: 1) Athlete 2) Corporate Leader. The first half included blazing my own trail as a starting freshman on my high school varsity basketball team, transitioning to a Division I college student-athlete, and nearly half a decade as a professional basketball player in Europe. This period of time came with a lot of pressure, criticism and many obstacles to overcome.
The second half of my life thus far has afforded me the opportunity to transition all of the skills learned as a professional athlete. Subsequently, in 2006 I entered the corporate world as a pharmaceutical sales representative, climb the corporate ladder over a 15 year span and ending my corporate career in 2021 where I was a VP of Sales for a leading medical device company. Again, this trajectory came with stress, stumbling blocks, criticism and great lessons learned.
Through my experience, travels and research, I have found a consistent, common denominator that each ultra-successful athlete or corporate professional displays:
ELITE MINDSET
ELITE LEADERSHIP SKILLS
ELITE CULTURE/ENVIRONMENT
In order to grow as a person, you need to UNLOCK your potential. When you are pushed to the extreme through the stressors and pressures of life, it forces the mind to question everything. There is one variable that remains constant regardless of an individual’s circumstances: “moments of weakness” enter our minds. Herein lies a simple decision point: you either quit or figure out a way to push through the adversity as an individual or team.
BE ELITE!